Privacy Policy

1. Introduction
Welcome to eFront‑Flare (“we,” “us,” “our”). This Privacy Policy explains how we collect, use, protect, and disclose your personal information when you visit or interact with our website https://efront‑flare.com.au/ (“Website”). We are committed to protecting your privacy in accordance with applicable Australian privacy laws, including the Australian Privacy Act 1988.

2. Information We Collect
We may collect and process the following types of personal information:

  • Contact details, such as your name, email address, phone number, and postal address, when you submit an inquiry, request support, or subscribe to our communications.

  • Transactional information, including payment details, billing address, order history, and service-related data, when you engage in purchases or service contracts.

  • Technical and usage data, such as IP address, browser type and version, operating system, referral URLs, pages visited, time and date stamps, device identifiers, and interaction metrics collected through cookies or similar tracking technologies.

  • Communications content, such as messages you send to us via form, email, support chat, or other channels.

3. How We Use Your Information
We process your personal information to:

  • Respond to your inquiries, deliver customer support, and administer your account.

  • Fulfill orders or deliver services you request.

  • Send newsletters, marketing materials, or promotional offers, where you have provided your consent or as otherwise permitted by law.

  • Improve, operate, and maintain our Website and services, including analytics, performance monitoring, and user experience enhancements.

  • Comply with legal obligations and protect our rights and property.

4. Legal Basis for Processing
We rely on the following lawful grounds to process your personal information:

  • Consent – where you have given consent (e.g. for marketing communications).

  • Contract – to fulfill a contract or provide requested services.

  • Legitimate interests – for website operations, security, fraud detection, and improving our services, balanced with your rights.

  • Legal obligation – where required by a court order, legal or regulatory authority.

5. Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to:

  • Enable core site functionality.

  • Remember preferences and improve your browsing experience.

  • Analyze website performance and traffic patterns.
    You can manage cookies through your browser settings. Disabling essential cookies may affect functionality. For more details, see our Cookie Policy or contact us.

6. Sharing and Disclosure
We may disclose your personal information to:

  • Service providers and partners, such as payment processors, hosting providers, analytics and marketing platforms, under confidentiality and privacy obligations.

  • Legal and regulatory authorities, if required to comply with legal obligations or respond to lawful requests.

  • Business transactions, such as mergers, acquisitions, or asset sales—subject to the acquirer’s obligations to honor this Privacy Policy.

7. Data Security and Retention
We maintain reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorised access, disclosure, alteration, or destruction.
We retain personal data for as long as necessary to fulfil the purposes described above, and to comply with legal obligations or resolve disputes.

8. International Transfers
If your data is transferred to or accessed by third parties in other countries—including hosting providers or external service providers—we ensure adequate safeguards are in place, such as contractual clauses or compliant transfer mechanisms under applicable law.

9. Your Privacy Rights
Depending on your jurisdiction and local law, you may have rights to:

  • Access, correct, or delete the personal information we hold about you.

  • Object to or restrict certain processing activities.

  • Withdraw consent where processing is based on consent.
    To exercise these rights, please contact us via the details below. We may ask for proof of identity and may charge a reasonable fee in line with applicable law.

10. Children’s Privacy
Our Website is not intended for children under the age of 16. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such data, please contact us and we will delete it promptly.

11. Changes to This Privacy Policy
We may periodically update this Privacy Policy to reflect changes in our practices, legal requirements, or services. Updates will be posted here with the “Last Updated” date at the top. Continued use of our Website after changes indicates your acceptance of the revised policy.

12. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us